The Beginning
In 1968, a visionary collaboration between hospitality entrepreneur Ed Stephan and three Norwegian ship owners—Sigurd Skaugen, Anders Wilhemsen, and Gotaas Larsen—gave birth to a cruise line destined to sail the azure waters of the Caribbean. They christened it Royal Caribbean, a name that symbolized the regal standards of service awaiting guests aboard their ships. The inaugural vessel, Song of Norway, set sail from Miami on November 7, 1970, followed by two more ships in the subsequent years.
Innovations and Pioneering Spirit
Royal Caribbean’s early ships were designed with innovation in mind. Influenced by the state-of-the-art Norwegian marine industry, they prioritized speed, fuel efficiency, and shallow drafts to berth at small island quays. These vessels introduced wide, open-air decks and the iconic round-cantilevered Viking Crown Lounges, setting Royal ships apart from the rest.
Expanding Horizons
Royal Caribbean Group continued its journey as an industry innovator. Here are some key milestones:
- Royal Caribbean International: The original line, Royal Caribbean International, has been delighting passengers since its inception.
- Celebrity Cruises: In 1997, Celebrity Cruises joined the Royal Caribbean family, offering a more upscale experience.
- TUI Cruises: The Group acquired 50% of TUI Cruises in 2007, expanding its reach.
- Silversea Cruises: In 2018, Silversea Cruises became part of the Royal Caribbean Group, catering to luxury travelers.
- Hapag-Lloyd: Joining forces with TUI Cruises in 2020, Hapag-Lloyd added its expertise to the mix.
Sailing with Royal Caribbean
What can you expect when sailing with Royal Caribbean?
- Incredible Ships: From the awe-inspiring Oasis-class vessels to the innovative Quantum-class, Royal Caribbean’s fleet offers something for everyone.
- Entertainment Extravaganza: Broadway shows, ice-skating rinks, zip lines, and surf simulators—prepare for non-stop entertainment.
- Diverse Destinations: Explore the Caribbean, Mediterranean, Alaska, and beyond. Each port of call promises adventure.
- Culinary Delights: From casual dining to gourmet experiences, Royal Caribbean caters to all taste buds.
- Thrilling Activities: Rock climbing walls, water slides, and even skydiving simulators await the adventurous.
The Crown and Anchor
In 2020, Royal Caribbean Cruises Ltd. transformed into Royal Caribbean Group, reflecting its diverse portfolio of cruise lines and other ventures. The iconic crown and anchor logo was sharpened, symbolizing growth and evolution.
Entrepreneurial Spirit: Despite its expansion, Royal Caribbean Group retains its entrepreneurial spirit. Innovation, risk-taking, and the constant pursuit of excellence remain at its core.
So, whether you’re a seasoned cruiser or a first-timer, set sail with Royal Caribbean and create memories that will last a lifetime!